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  The Examiner (March 20, 2002)
That old pheromone magic
By Sonia Mansfield       

Call it love at first smell.

A study conducted by San Francisco State University researchers reveals that women's perfume laced with synthetic pheromones acts as a sexual magnet and increases the sexual attractiveness of women to men. The study is the first of its kind to independently test a sex-attractant pheromone for women.

What the heck are pheromones, you ask?

Pheromones are nature's "chemical messenger" -- an invisible and odorless chemical substance secreted externally to cause a change in the reproductive behavior of another person. In other words, pheromones can directly stimulate a person's sexual behavior through their sense of smell.

In the study, 36 women wore their own, regular perfume with the pheromones. Of the 36 women tested, 74 percent saw an overall increase in three or more of the following sociosexual behaviors: frequency of kissing, heavy petting and affection, sexual intercourse, sleeping next to their partner, and formal dates with men.

"This is a biological signal to a man that suggests that this woman can reproduce and he responds with romantic behavior related to securing intimate relations with her," said research author Norma McCoy, a psychology professor at SFSU. "This is not a smell one can detect. Neither the man not the woman is aware of it, but it's very powerful. This chemical appears to influence a man's desire to have sexual intercourse."

Translation: Women wearing perfumes containing pheromones get more action.

Mighty messengers

The study -- conducted for 14 weeks in 2000 -- recruited 36 women between the ages of 19 and 48 years old through on-campus psychology and human sexuality classes. The criteria called for women who were heterosexual, regularly menstruating, neither married to nor living with a man, not currently using an oral contraceptive and in good health.

Here's how the study worked: Each participant first recorded baseline information every day for two weeks on seven sociosexual behaviors, including petting, affection and kissing, sleeping next to a romantic partner, sexual intercourse, formal dates, informal dates, the number of times a man approached her, and masturbation.

The women then selected vials -- containing either the synthetic pheromone or a placebo -- whose contents were clear, odorless and identical in appearance, and added the contents to two ounces of their perfume. Each woman applied two to three dabs of the perfume under her nose, on her cheeks and behind her ears at least every other day.

A total of 19 women wore the pheromone-laced perfume while 17 women had placebo perfume. Not much changed for the women in the categories of informal dates, the number of times a man approached the women and masturbation. However, intimate behaviors that required a partner (i.e. sex, cuddling) increased among those wearing the perfume containing the pheromone. Now, are you wondering, where you can get some ... pheromone-laced perfume, that is? (end of SFExaminer Excerpt)

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